Colin – Stop saying Iconic

Even the legendary watchmaker Rolex have sunk to the very bottom of the detritus covered barrel and used the “I” Word in there newest TV advert. And theyve coerced poor Monty to spit out this horrible, cringeworthy prose. After about 4 hours of European Tour I couldn’t take it any more and had to mute every commercial break.

Buy a god damned Thesaurus.

A few alternatives to be getting on with…

archetypal
epochal
exemplary
paradigmatic
quintessential
recognizable
classical
historic
ideal
important
prototypical
representative
seminal
supreme
traditional

Any other ideas?

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